How to Choose Photos for Your Website

Photos do more work than copy on most sites, because people judge them first and read second. Which makes the smiling stock office worker an expensive choice.

The stock photo problem

Visitors recognise stock imagery instantly, and the moment they do, everything nearby gets read as generic too. One honest, slightly imperfect photo of your actual work beats a flawless picture of somebody else's.

Taking usable photos on a phone

• Daylight, indirect. Near a window, not in direct sun.
• Plain background. A wall, a table, anything without clutter.
• Same setup every time. Consistency across a page reads as professional more than any single photo does.
• Shoot wide. You can always crop; you can't add what you didn't capture.

Where generated images help

For backgrounds, banners and abstract sections where a real photo doesn't exist, generated images are genuinely useful — Volnyn creates them for you inside the dashboard and drops them straight into the site. For your products, your team and your premises, use the real thing.

Start free at volnyn.com.