You're spotting someone and your phone is buzzing with "hey, you free Thursday?". Every one of those messages is a small tax on the session you're actually being paid for.
Online booking on your own site means clients pick a slot themselves. You stop being the scheduling system, and you stop scrolling back through a chat thread to work out who's coming at six.
A gallery of real results is the most persuasive thing on a trainer's site. Two rules: get permission in writing before you post anyone, and show the range of people you actually work with — not only the most dramatic transformation you've ever had.
Hiding your rates doesn't get you more enquiries; it gets you the wrong ones. Publish a price or a range and the conversations you do have start much further along.
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