AI Video Generator: How to Make a Promo Video for Your Business

Video gets more attention than any other format online, but making one used to mean a camera, lights, editing software and a free weekend. An AI video generator changes that: you describe a scene and get a clip back. With a little planning, a few clips become a promo video you can post on your website and social channels.

Here's how to plan and create one, step by step.

Step 1: Decide the one thing the video should say

A promo video isn't a company history. It has one job. Pick one:

• "We just opened — come visit."
• "Our new summer menu is here."
• "Book your free consultation."
• "Handmade, small-batch, delivered to your door."

Write that single sentence down. Every scene should support it.

Step 2: Plan three to five scenes

AI video generators produce short clips — a few seconds each. A good promo is several of those clips in sequence. Plan them like a mini storyboard:

1. The hook (first 2–3 seconds): something visually striking — steam rising from fresh coffee, a door opening onto a bright shop, a slow reveal of a product.
2. The product or service in action: hands kneading dough, a stylist finishing a cut, a candle being lit.
3. The feeling: a customer smiling, a family enjoying a meal, a calm cosy room.
4. The closing shot: a clean, calm image you can put your call to action on.

Step 3: Write each scene as a prompt

Video prompts work best when they describe the subject, the action, the setting, the camera movement and the light:

"Close-up of a barista pouring steamed milk into a latte, creating a leaf pattern, in a cosy café with warm lights, slow camera push-in, soft morning light."

"A woman opening the door of a small bright bakery, shelves of fresh bread behind the counter, camera following her from behind, warm golden light."

Tips:

• One action per clip. "Pouring coffee" works better than "pouring coffee, then serving, then a customer walking in".
• Name the camera move: slow push-in, slow pan left, static shot, top-down, tracking shot.
• Keep the style sentence the same across clips so they feel like one video: "warm cosy light, earthy tones, cinematic".

Step 4: Choose the right shape

• 9:16 vertical — Instagram Reels, TikTok, YouTube Shorts, Stories.
• 16:9 wide — your website, YouTube, presentations.
• 1:1 square — feed posts on Instagram and Facebook.

If you'll post on several channels, decide the main one first. Vertical is usually the best default for social reach.

Step 5: Generate, review, regenerate

Generate each scene and watch it twice. Ask yourself: is the action clear? Does it look like my kind of business? Is there anything strange in the background? If a clip misses, change the prompt rather than settling — add detail about what went wrong ("hands only, no face", "keep the camera still").

Step 6: Add your words on top

Put text overlays and your call to action in your editing or posting tool, not inside the AI prompt. Keep text short: five to seven words per screen. Most social videos are watched without sound, so the words need to carry the message.

End with one clear action: "Book at yourbusiness.com", "Order today", "Visit us on Main Street".

Where to use your promo video

• Your website hero: a short, silent, looping background clip makes a home page feel alive.
• Social media: post the vertical version as a Reel, Short and TikTok.
• Google Business Profile: add it as a video to your listing.
• Email: a thumbnail with a play button linking to the video increases clicks.
• In-store screens: loop it on a TV at your counter.

Already have long videos?

If you've recorded a talk, a webinar or a long product walkthrough, Volnyn's Clip Genius can turn one long video into a set of short clips for social media — a different job from generating new scenes, but a great companion to it.

Make your first promo

Volnyn's AI video generator works from a plain description, and you can download your clips or publish them straight to your Volnyn site. Start free, write your one-sentence message, plan three scenes, and have your first promo ready today.